Cognitive voice technology has existed for some time, thanks to advancements in artificial intelligence. The average consumer is, therefore, aware of such systems like Amazon Alexa and Google Home.

It is also important to note that these “smart” speakers have enjoyed a growing presence within the professional community. There are many different benefits of speech recognition technology which are associated with these devices.

One of their most noticeable impacts can be seen within the hospitality industry, as such systems provide guests with a hands-free and audible means to access information. It is therefore entirely reasonable to ask, whether or not, cognitive voice technology (CVT) is appropriate for corporate meetings and similar environments. Let us break this concept down into subsections to learn more.

What is Driving the Growth in CVT?

Much like any product, the success of voice-assisted technology has depended upon its appeal to a specific demographic. This is arguably the most critical point, as the millennial audience is now gaining ground within the corporate sector.

These individuals expect the Internet of Things (IoT) to represent a ubiquitous presence, and they have become highly integrated within the digital age. As an example, it is estimated that more than one-third of all millennials have utilised a smart speaker system at least one time in the past year (1). It therefore fully stands to reason that such a demand is becoming equally pronounced within the professional sector. With the current workforce shifting to agile and digitally driven technology, the role of cognitive voice is undoubtedly expected to increase.

Streamlining In-House Technological Resources

The demand for CVT is also heavily associated with a more significant digital trend: to simplify in-house digital systems and to increase their sense of intuitive functionality. Perhaps one of the most well-known examples (once again referring to the millennial gen) can be seen in Star Trek: The Next Generation and the verbal communications between the captain of the Enterprise and its computer. While this was fictional in the 1990s, the fact of the matter is that it has become a reality.

Cognitive voice technology offers the capability of addressing several concerns in regards to presentations:

  • Eliminating time-consuming point-and-click submissions.
  • Removing clumsy hardware, such as network cables, from the environment.
  • The use of this tech allows the presenter to focus on the material and task at hand.

Let us also not fail to mention that voice recognition tech (closely linked to cognitive voice systems) can tackle other tasks such as translating a voice recording into a document or enabling authorised users to access a voice-activated program (2). Ultimately, such protocols will streamline in-house activities and advance what could have otherwise represented rather complicated processes.

What Might the Future Hold?

It is sometimes rather tricky to predict future digital trends. However, there is no doubt that the technology behind audio-visual presentations is gravitating towards a sense of intuitive automation. Statistics play an essential role in this.

Data has shown that the global market share of smart speaker sales has steadily increased over the past few years. What is perhaps more interesting is that other manufacturers such as Xiaomi and Alibaba have now entered into the fold; offering more variety to consumers(3). This diversification is a clear indication that customers are now beginning to appreciate the overall benefits. They are looking to tailor these systems around their professional requirements.

While the exact impact of cognitive voice technology is yet to be seen, there is no doubt that such systems will enjoy a pronounced presence within the office environment.

If you would like to speak to one of our technical experts about their recommendations of audio-visual solutions for your business, please get in touch, email our account management team directly at, or call the TwistedPair office between 8.30 am and 5.30 pm Monday to Friday (UK time) on +44 8000 93 80 60.




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