Twisted Design & Deliver Uber’s New Technological EMEA Headquarters
Over the past decade, Twisted’s collaboration with Uber has evolved and strengthened. Initially, brought on to provide support on smart-hands and active IT projects across EMEA, Twisted now provides multiple services to this trailblazing company, including design, concept development and deployment, working closely with Uber’s Global Build Team.
So, when in 2020, Uber wanted to create an exciting new EMEA Headquarters in Amsterdam, Twisted were to play a pivotal role in its realisation. Uber’s primary objective was to create a cutting-edge hub for its EMEA operations, bringing together disparate teams from across the city into a single location. The facility would offer a diverse range of workspaces tailored to different work styles, all with technology at the core. The design was to deliver the “wow” factor and ensure that visitors left with a memorable first impression.

£1.7m
Spend
6,500
End-users
3
Month duration
146
Meeting Rooms

The Challenge
We were required to design and fit Audio Visual and Active IT solutions, across 16 floors.
This office, based in London’s trendy South Bank, required seamless and agile technology solutions which would allow 6,500 users at this location to communicate effectively on a global scale. Our agility in providing comprehensive audio visual solutions globally to hyper-growth clients and the array of technical skills and experience possessed by the team to deliver projects of this size and requirement, made us the first choice integrator for this globally operating company.
The Solution
This extensive technology integration was completed in under six months; AV and Active IT services across 16 floors incorporated 208 screens, 267 speakers and 184 APs.
There was also a requirement for 32 digital signage screens, two on each floor, and audio capabilities to be installed throughout to allow for background music. Each meeting room was equipped with 4K displays, scaled to fit small, medium, large and boardroom meeting rooms, internal speakers for audio playback, highquality cameras, multi-element microphones and, lastly, video conferencing and wireless presentation capabilities.



The Outcome
Over the period of 12 months, the Twisted team deployed and delivered the entire project creating a brand new technological hub for Uber.
The headquarters are spilt over two buildings, incorporating old and new into this modernised workplace design. The headquarters are split over 11 floors with 3.5km Fibre Optic Cable and 6km of copper cable was installed to provide the backbone for their network connectivity.
The summit space is made of 3 divisible rooms with a large Samsung LED wall in each space. Opened out, it creates this visual wall for individuals to enjoy. There are Renkus-Heinz speakers, a Barco video wall processor, Logitech and Panasonic cameras, Shure and Biamp microphones and Zeevee for AVOIP.
Each of the meeting rooms was fitted with LG screens, Neat bars and DTEN, with the larger meeting rooms containing a large DTEN with Biamp, a Neat pad for control and a Logitech Tap for making room bookings.
KEY MANUFACTURES


Client Testimonial
“Having worked with other AV vendors, TwistedPair are set apart by their desire to do things properly and professionally.
I knew I could count on them to help me deliver our largest site in the world.”
Key Client of Twisted
Project under NDA
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